Businesses, which look to approach a biger audience, know that organic ranking in Google search results is the way to go. However, getting the first page organically is difficult, especially when the market is very competitive. Google ads tie in.
What is Google Ads?
Google Ads is an online advertising service of Google that enables businesses to display their advertising in Google search results. When a search result is referenced like “Ad”, this is exactly Google Ads.
Your business can create a campaign tailored to your goals, location, demographics, keywords and budget using Google Ads. So, when a user enters one of your target words then your ad will appear. For example, if the campaign targeted the keywords “best restaurants in Athens” then someone, who performing that search, would see your ad at the top of the search results.
Google Ads runs a virtual auction to determine which ads will appear at the top of search engines. Companies can submit an offer to place ads based on three main strategies:
- CPC (Cost Per Click)
- CPM (Cost Per Impressions)
- CPA (Cost Per Action)
Why should a business use Google Ads?
Faster results from organic search engine (SEO)
If you want to quickly increase traffic to your website, use Google Ads. Google Ads offers faster results as it does not compete with organic search results. You will be at the top of the search results of the audience you want to reach as soon as your campaign starts.
Reach the right audience at the right time
Google Ads enables you to reach the audience you want. You can target users who have already expressed interest in your product or your services or they have visited your website before. Your website will only be visible to quality customers, so you won't be wasting your money on the wrong audience.
Increase brand awareness of your business
Google is the first place at which someone research a product or service which is interested for. So, it is important to have an online presence on the most popular search engine in the world.
Track and measure the performance of your advertising campaign
Google Ads provides detailed and analytical data about your campaigns clicks, impressions, traffic and conversions. You can see where your customers clicked and they leached into your website, what keywords they used and what ad formats were most successful. This means you can stop the campaigns that didn't deliver the best results and build on the ones that did. This is our company's job to gives you the results you are looking for.
You are in control of your campaign budget
One of the most important advantages of Google Ads is the control of your campaign budget. You can set a daily budget for each campaign to ensure you don't waste your money while maximizing your reach. You can stop the campaign anytime or even edit the content of your ad.
Track your competitors' ads and beat them
You can track the movements of your competitors and how they are submit an offer to the keywords.
This gives you the opportunity to analyze their strategies and adjust yours.
Maximize return on investment (ROI)
Google Ads analytics allow you to analyze the cost of the campaign and understand if it is effective. This information is invaluable for all businesses which should using Google Ads and improving their marketing strategies as well as the future decision making.