Μία εναλλακτική τεχνική προσέλκυσης νέων επισκεπτών αποτελεί το Google Display Network, καθώς διασφαλίζεται η προβολή μιας διαφημιστικής καμπάνιας κατά την πλοήγηση ενός χρήστη σε διάφορα site. Αυτό συμβαίνει συνήθως όταν ο χρήστης έχει κάνει σχετική αναζήτηση με τη διαφήμιση που θα προβληθεί.
What are the benefits of using Google Display Network (GDN) in advertising?
Broaden your reach
Google Display Network contains more than one million blogs, news sites, online media, and other websites that Google deems suitable for advertising campaigns, including Gmail, Blogger and YouTube. Google Display Network reaches the 90% of users, worldwide, which allows businesses to expand on the Internet.
Create ads for free
Another benefit of advertising by Google Display Network is access to Google Ads Tool, which allows you to create ads in a variety of formats, even if you don't have full customization. The free Google Ad Tool can help you connect text, video and display ads that will promote your business online.
Find a targeted audience
Advertising on the Google Display Network enables you to target the audience you want and the location you want, as well as specific websites, games and apps. You can also contextual targeting, which places your ad on different websites based on your chosen keywords. By this way, your ad will be shown to users who are interested in your product and services.
Measure your success
You should know the most important benefit that Google gives you: the detailed reports about your ads, through the Google Display Network, where you can see which ads get the most clicks and how much you spent on those clicks (CPC).
Does a small business (SMB - SME) benefit from advertising on the Google Display Network?
Advertising on the Google Display Network can provide many benefits business of any size. Access to over a million digital places to display your ad, tools provided to create the ad, and targeted the right people ensure successful online advertising and business expansion on the budget of a small-medium business.